The sailing is not always smooth
“Your promotion plans is only working at 1% with my workers and it may not improve much.”
“Your promotion plans is only working at 1% with my workers and it may not improve much.”
These words were said by one general manger of the factory and hit my ears like electric shock. This factory allows HIP communication team to test promotion plans with his 300 workers for 1 hour a day for a week.
We decided, no matter what the negative words we were told we would like to try anyways.
The drive to this factory is over very rough roads, so slippery in wet season that communication team fall off her motorbike. But we still keep on building to bring health insurance literacy to the illiterate. What we do is, present the health insurance concept, watching movie about how health insurance work for them, playing risk pooling game...in a very simple place inside of the factory to build our relationship to get the trust from them.
The rivers has some twists and turns in it, and at times the sailing get rough but we can say with perfect truth “always give it a try”
“This is the only perfect place that we can have for meeting and making the relationship with them for them to know & trust the project better”.
